Top 5 brand sneaker brand collaborations on Instagram
When popular brands come together and collaborate on a fresh take on pair of sneakers, it can mean big money for both parties.
The LovetheSales.com data team has analysed millions of hashtags across Instagram to find out which brand collaboration has had the most hashtags in 2021.
5. Prada x Adidas Luna Rossa 21 sneakers
#19,290 hashtags in 2021
Another luxury brand collaboration on this list, Luna Rossa 21 released in December 2020. Demand for the sneakers shot up by 112% in January and is one of the hottest sneakers on Instagram in 2021.
4. Joe Freshgoods x New Balance 992
#11,840 hashtags in 2021
New Balance had the most collaborations in 2020, the Joe Freshgoods collab boosted demand for New Balance 992 by 236%. Currently on the resell market for over £1,050.
3. Ben & Jerry’s x Nike SB Dunk Low ‘Chunky Dunky’
#10,220 hashtags in 2021
A favourite amongst celebrities on Instagram, the ‘Chunky Dunky’ released in April 2020. The £100 sneaker is now being resold for over £1,100 and page views for the shoe peaked at 360% in May, still showing its popularity into 2021.
2. Off-White x Nike Air Jordan Retro White-Sail 4
#26,420 hashtags in 2021
The most in demand shoe for collaborations in 2020, Air Jordan’s got the Virgil treatment in October 2020. Currently being resold online for 10x the RRP, demand peaked for the sneakers by 116% in November.
1. Dior x Nike Air Jordan Retro High Top 1
#26,420 hashtags in 2021
The highest valued shoe on this list, it’s as expensive as it is rare. Currently on the resell market for over £6,000, demand for the luxury sneaker peaked in July at 124%, it currently sits as the most beloved brand collab sneaker on Instagram.
