UK women would save £2,756 switching out single use sanitary products for reusable period pants
LovetheSales.com’s exclusive data reveals UK women, who buy single-use sanitary products, would save £2,756 on average over their lifetime, when switching to a reusable sanitary solution like period pants.
UK women currently spend up to £5,000 in a lifetime - on single-use menstrual products. (Study of 2,000 UK women aged 18-55, conducted in 2019.)
The LovetheSales.com retail data team calculated that the average UK woman buying 3 washable period pants a year would save an astonishing £2,756.
That is a huge saving of 56% on sanitary products over a woman’s lifetime!
The switch from single use sanitary products to reusable menstrualwear would also drastically reduce the cost to the environment.
Single use panty liners, pads and tampons account for more than 200,000 tonnes of waste per year in the UK. Women who make the reusable switch would reduce their ‘sanitary waste’ footprint by 99.4% each year. Saving 198,911 tonnes of landfill waste that takes centuries to biodegrade.
Reviewing the new data, TV’s Dr Sara Kayat, commented:
“Single-use sanitary products can be an ongoing financial burden for women and are damaging to the environment. It's really encouraging to see this money saving data, change in consumer behaviour and major retailers supporting this with new product lines that encourage sustainability. Women also should find it reassuring that these reusable alternatives are just as healthy and safe as disposables.“
Demand for ‘Period Pants’ soars by 125% in the UK
Online demand for reusable menstrualwear is currently booming in the UK, as high street giants Primark, Boots and Marks & Spencer release new product lines in 2021. 125% increase in UK online searches for menstrual underwear in September 2021, compared to September 2020 shopping search data.
Increases in demand for reusable menstrualwear products include:
Period Sleep Shorts
+133% increase in UK shopping searches for 'Period Sleep Shorts' in September, compared to September 2020 figures.
Period Knickers
+50% increase in UK shopping searches for 'Period Knickers' in September, compared to September 2020 figures.
Period Bikini Briefs
+23% increase in UK shopping searches for 'Period Bikini Briefs' in September, compared to September 2020 figures.
Rebecca Deuchar, retail data analyst at LovetheSales.com, commented on the demand figures, “Demand for reusable and affordable menstrualwear has been steadily increasing for years in the UK. Now that big name brands are offering better choices (33% more UK retailers selling menstrual underwear), we are tracking a major shift in women’s shopping habits, away from single-use items and towards reusable solutions. Better on the purse and the planet.”
Demand data accumulated from over 10 million UK shoppers using LovetheSales.com.
You must credit LovetheSales.com if quoting the data in this report for your own editorial purposes.
LovetheSales.com is a global fashion marketplace. Tracking sales data from over 1,000 retailers worldwide.
About the Author
Rebecca Deuchar is a fashion data analyst at LovetheSales.com. Rebecca has over 4 years experience writing for news publications including Wanted, Times Select & Times Live magazine, before joining LovetheSales.com.
Keep in touch with all of Rebecca’s published stories on Linkedin.
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