Amazon's Prime Day Website Crash Cost Nearly $100 Million in Sales

Amazon's Prime Day Website Crash Cost Nearly $100 Million in Sales

Released on 16th July 2018

At 15:04 (Eastern Daylight Time, USA) on Monday 16th July, Amazon was likely not primed for what was potentially the most nervous 63 minutes of the business' existence - its site went down during what was likely to be their busiest day of trading ever. Yes, the web giant's site was in turmoil.

Prime Day 2017 was huge, netting Amazon $2.41 billion of sales globally. An hour outage on a day that big means a huge volume of lost sales. Prime Day 2018 was predicted to be even bigger.

Prime Day 2018 outage

Predicted sales on the day: $3.4 billion

Sales per minute: $1,574,074

Outage: 63 minutes

Lost sales during outage: $99,166,667


Stuart McClure
Founder & CMO, Love the Sales
stuart@lovethesales.com
07515 731 960

About LovetheSales.com

LovetheSales.com is the world’s first and largest retail sales aggregator, enabling consumers to find and compare every product on sale, from 100s of retailers, to find the best prices on the brands and products they want. It features over 1,500,000 sale items on the site across all of its regions.

Sources

$3.4 billion predicted sales

Amazon outage


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