Fashion Icon Award Winner Kim Kardashian influences fashion searches by 317%

Fashion Icon Award Winner Kim Kardashian influences fashion searches by 317%

From walking the MET Gala to front row fashion show seats, Kim Kardashian has garnered a reputation as a fashion trendsetter. 

After being awarded the Fashion Icon Award by People’s Choice, LovetheSales.com has ranked the following 5 outfits based on the biggest impact on global fashion searches across 10m shoppers.


  1. MET Gala +317% for Black Catsuits

Worn: 13.09.21

To nobody’s surprise, the MET Gala look would take top spot on our list. The monochromatic yet shocking outfit saw Kim fully covered head-to-toe, literally, with the jet black Balenciaga ensemble covering her whole body.

The outfit took the world by storm with social media rife with tweets, gifs and memes of Kim. The simplicity of it all is what we’ll remember and judging by the 317% increase in demand so will everyone else.


2. Holiday in Italy +267% for Tortoiseshell Dresses

Worn: 05.07.21 

With Kim’s first international holiday without her then husband Kanye, the world would be watching her every move. Knowing this, Kim pulled out all the stops. From lace bodycon dresses and midi skirts Kim had an arsenal of outfits designed to impress. 

However, it was her tortoiseshell dress that got shoppers searching online.he dress has been a highlight of her fashion this year with the 267% rise in demand it successively caused.


3. Hosting SNL +126% for ‘Pink Catsuits’

Worn: 10.10.21

Kim’s love for Balenciaga spanned the entirety of the year. For her part hosting SNL she donned the brand’s pink stretch catsuit with matching boots to add. 

The catsuit was front and centre during the airing, with Kim delivering a humorous and memorable monologue whilst wearing it.


4. Night out in NYC +83% for ‘Shaggy Coats’

Worn: 06.10.21

The now dubbed ‘tinsel coat’ allowed Kim to light up NYC. Her purple and chrome mix oversized coat was all that anyone could talk about. 

From the colour scheme to the ensemble, the coat saw fashion searches for ‘shaggy Coats’ rise by 83%.

5. Instagram shoot +50% for ‘Green Corsets’

Kim is known for setting the fashion world ablaze, a phrase she took to heart with her fire green corset that she wore for Instagram. 

The Luis De Javier corset was matched with a similar Jean Paul Gaultier pant suit, making Kim a vision in green.


Fashion searches accumulated from over 10 million UK shoppers using LovetheSales.com.

You must credit LovetheSales.com with a link back to this article, if using the above data for your own editorial purposes.

LovetheSales.com is a global fashion marketplace. Tracking demand and sales data from over 10m global shoppers.

About the author

Hussain Ul-Haq is a fashion data analyst at LovetheSales.com. Hussain has experience at multiple PR agencies in London, before joining LovetheSales.com.

Keep in touch with all of Hussain’s published stories on Linkedin.

Contact:

hussain@lovethesales.com

or

liam@lovethesales.com

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