Prolong the time between salon visits with Matrix Keep Me Vivid Color Velvitizer , a velvety leave-in treatment that works to smoothen and nourish the hair while protecting colour vibrancy. The hair styling balm can be used prior to air or blow-drying and is fortified with a UV filter to help reduce colour fading. It also delivers heat protection properties to keep your hair and colour safer during heat styling. Leaves hair feeling softer and smoother with enhanced radiance and shine. No stickiness or residue. Suitable for colour-treated hair.