£50
£55
Gini London
Purple Wrap Front Velour Bodycon Midi Dress
£49.50
£55
10% off
We'll tell you when this drops in price.
London Dresses sale
Deals updated: 4 minutes ago
London's dress edit brings together contemporary labels and heritage houses, each offering their own take on modern femininity. From fluid midi silhouettes in silk and satin to structured mini styles in tailored wool blends, the selection reflects the city's layered approach to dressing. Expect clean lines from Scandinavian minimalists, romantic detailing from Parisian ateliers, and bold prints from emerging British designers. This curated offering makes considered style accessible, with pieces that move seamlessly between seasons and occasions. Each dress arrives at a price that reflects intelligent sourcing rather than compromise, allowing you to invest in design-led pieces without hesitation.
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£40
£50
Gini London
Cream Cotton Spot Print Lace Trim Midi Dress
£40
£50
20% off
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£27
£89
Exclusive
Live Unlimited London
Black Cotton Halterneck Embroidered Floral Maxi Dress
£27
£89
70% off
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£38
£48
Gini London
Champagne Blur Print Wrap Midi Dress
£38.40
£48
20% off
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£27
£99
Exclusive
Live Unlimited London
Red Floral Print Ruched Front Maxi Dress
£27
£99
73% off
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£23
£99
Exclusive
Live Unlimited London
Chocolate Brown Animal Print V Neck Midaxi Dress
£22.50
£99
77% off
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£54
£129
Exclusive
Live Unlimited London
Black Metallic Spot Button Through Midaxi Dress
£54
£129
58% off
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£27
£89
Exclusive
Live Unlimited London
Black Sparkle Ruched Jersey Maxi Dress
£27
£89
70% off
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£36
£129
Exclusive
Live Unlimited London
Black Knit Bodice Pleated Skirt Dress
£36
£129
72% off
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£38
£48
Gini London
Black Silk Geo Print Midi Dress
£38.40
£48
20% off
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£27
£99
Exclusive
Live Unlimited London
Black Floral Print Empire Midi Dress With Piping Detail
£27
£99
73% off
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£59
£179
Exclusive
Live Unlimited London
Navy Blue Puff Sleeve Button Through Belted Lace Dress
£58.50
£179
67% off
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£27
£99
Exclusive
Live Unlimited London
Floral Print Halter Neck Maxi Dress
£27
£99
73% off
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£32
£89
Exclusive
Live Unlimited London
Bronze Sparkle Ruched Jersey Maxi Dress
£31.50
£89
65% off
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£32
£79
Exclusive
Live Unlimited London
Black Sparkle Jersey Short Sleeve Dress
£31.50
£79
60% off
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£45
£89
Exclusive
Live Unlimited London
Teal Pleated Midi Dress
£45
£89
49% off
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£64
£80
Gini London
Black V Neck Ruffle Sleeves Velvet Occasion Maxi Dress
£64
£80
20% off
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£41
£48
Gini London
Green Floral Ruffle Maxi Dress
£40.80
£48
15% off
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£52
£65
Gini London
Mulberry Pinstripe Shirt Utility Belted Shirt Dress
£52
£65
20% off
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£38
£48
Gini London
Multi Floral Jacquard Chiffon Midi Dress
£38.40
£48
20% off
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£38
£48
Gini London
Red Floral Lace Trim V Neck Midi Dress
£38.40
£48
20% off
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£32
£139
Exclusive
Live Unlimited London
Ivory Floral Print Pleat Side Midi Dress
£31.50
£139
77% off
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£34
£42
Gini London
Blue Aztec Print Oversized Smock Midi Dress
£33.60
£42
20% off
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£44
£55
Gini London
Black Hot Fix Studded Jersey Midi Dress
£44
£55
20% off
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£46
£58
Gini London
Brown Chiffon Animal Sparkle Stripe Wrap Midi Dress
£46.40
£58
20% off
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£32
£65
Exclusive
Live Unlimited London
Black Jersey Wrap Midi Dress With Blouson Sleeves
£31.50
£65
52% off
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£46
£58
Gini London
Double Breast Boucle Blazer Mini Dress
£46.40
£58
20% off
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£38
£48
Gini London
Navy Floral Print Shimmer Stripe Chiffon Wrap Mini Dress
£38.40
£48
20% off
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£50
£62
Gini London
Blue Cotton Mix Blue Tile Print Button Through Maxi Shirt Dress
£49.60
£62
20% off
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£52
£65
Gini London
Pink Floral Print Sparkle Chiffon Wrap Midi Dress
£52
£65
20% off
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£29
£36
Gini London
Black Spot Print Shirred Waist Shift Midi Dress
£28.80
£36
20% off
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£41
£99
Exclusive
Live Unlimited London
Green Stripe Linen Blend Maxi Dress
£40.50
£99
59% off
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£29
£36
Gini London
Oatmeal Spot Print Shirred Waist Shift Midi Dress
£28.80
£36
20% off
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£29
£36
Gini London
Sage Green Spot Print Shirred Waist Shift Midi Dress
£28.80
£36
20% off
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£27
£69
Exclusive
Live Unlimited London
Brown Abstract Print Tie Side Jersey Midaxi Dress
£27
£69
61% off
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£30
£38
Gini London
Black Waist Ruched Metal Trim Sleeveless Midi Dress
£30.40
£38
20% off
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£46
£58
Gini London
Sage Green Cowl Neck Drop Sleeves Foil Maxi Dress
£46.40
£58
20% off
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£36
£45
Gini London
Black Boucle Contrast Satin Ruffle Mini Dress
£36
£45
20% off
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£48
£60
Gini London
Black High Neck Jersey Lace Occasion Midi Dress
£48
£60
20% off
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£36
£45
Gini London
Black V Neck Angel Sleeves Skater Maxi Dress
£36
£45
20% off
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£63
£129
Exclusive
Live Unlimited London
Blue Cotton Floral Print Tiered Maxi Dress
£63
£129
51% off
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£30
£38
Gini London
Black Corded Lace Mini Dress
£30.40
£38
20% off
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£32
£40
Gini London
Black Ruched Jersey Long Sleeve Midi Dress
£32
£40
20% off
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£27
£34
Gini London
Green Air Flow Belted Oversized Dress
£27.20
£34
20% off
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£32
£89
Exclusive
Live Unlimited London
Blue Stripe Short Sleeve Linen Blend Shirt Dress
£31.50
£89
65% off
We'll tell you when this drops in price.
£27
£69
Exclusive
Live Unlimited London
Red Ditsy Tie Keyhole Jersey Dress
£27
£69
61% off
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£34
£42
Gini London
Cream Textured Boucle Button-Front Mini Dress
£33.60
£42
20% off
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£46
£58
Gini London
Navy Cowl Neck Drop Sleeves Foil Maxi Dress
£46.40
£58
20% off
We'll tell you when this drops in price.
£64
£80
Gini London
Black Jacquard Halter Neck Maxi Dress
£64
£80
20% off
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£48
£60
Gini London
Gun Metal Sequin Belted Midi Wrap Dress
£48
£60
20% off
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£64
£80
Gini London
Silver Jacquard Metallic Angel Sleeves Midi Dress
£64
£80
20% off
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£48
£60
Gini London
Green Long Sleeve Floral Satin Jacquard Maxi Dress
£48
£60
20% off
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£32
£40
Gini London
Chocolate Ruched Jersey Long Sleeve Midi Dress
£32
£40
20% off
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£27
£34
Gini London
Black Air Flow Belted Oversized Dress
£27.20
£34
20% off
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£68
£85
Gini London
Black Metallic Print Full Sleeve Maxi Dress
£68
£85
20% off
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£42
£52
Gini London
Navy Floral Satin Jacquard Lace Trim Midi Dress
£41.60
£52
20% off
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£54
£68
Gini London
Brown Viscose Animal Jacquard Cowl Midi Dress
£54.40
£68
20% off
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£64
£80
Gini London
Black Metallic Plisse Maxi Dress
£64
£80
20% off
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£55
£65
Gini London
Navy Spot Jacquard Fit And Flare Dress
£55.25
£65
15% off
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£41
£89
Exclusive
Live Unlimited London
Chocolate Scoop Neck Maxi Dress
£40.50
£89
54% off
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£36
£79
Exclusive
Live Unlimited London
Blue Smocked Crinkle Flutter Sleeve Midaxi Dress
£36
£79
54% off
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£48
£60
Gini London
Black Sequin High Neck Bodycon Dress
£48
£60
20% off
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£30
£38
Gini London
White Cotton Viscose Blend Button Through Mini Shirt Dress
£30.40
£38
20% off
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£36
£89
Exclusive
Live Unlimited London
Red Boho Print Linen Blend V-Neck Midi Dress
£36
£89
60% off
We'll tell you when this drops in price.
£68
£85
Gini London
Orange Metallic Jacquard Flutter Sleeves Floral Maxi Dress
£68
£85
20% off
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£37
£46
Gini London
Sage Green Stripe Wrap Belted Viscose Midi Dress
£36.80
£46
20% off
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£38
£48
Gini London
Gun Metal Sequin Elasticated Waist Wrap Belted Dress
£38.40
£48
20% off
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£60
£75
Gini London
Green Viscose Animal Jacquard Occasion Midi Dress
£60
£75
20% off
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£44
£55
Gini London
Blue Animal Print Shirred High Neck Maxi Dress
£44
£55
20% off
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£50
£62
Gini London
Blue Tie Dye Print Wrap Midi Dress
£49.60
£62
20% off
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£38
£48
Gini London
Black Sequin Floral V Neck Mini Dress
£38.40
£48
20% off
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£46
£58
Gini London
Black Viscose And Linen Blend Drop Waist Midi Dress
£46.40
£58
20% off
We'll tell you when this drops in price.
£60
£75
Gini London
Black Sparkle Chiffon Occassion Tiered Maxi Dress
£60
£75
20% off
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£38
£48
Gini London
Blue Spot Long Sleeve Satin Midi Dress
£38.40
£48
20% off
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£36
£42
Gini London
Brown Faux Suede Zip Front Mini Dress
£35.70
£42
15% off
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£48
£60
Gini London
Black Floral Jacquard Puff Ball Mini Dress
£48
£60
20% off
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£46
£58
Gini London
Blue Floral Occasion Halter Maxi Dress
£46.40
£58
20% off
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£29
£36
Gini London
Khaki Animal Print Viscose Wrap Midi Dress
£28.80
£36
20% off
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£44
£55
Gini London
Black Ruffle Short Sleeve Viscose Maxi Dress
£44
£55
20% off
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£34
£42
Gini London
Black Corduroy Mini Shirt Dress
£33.60
£42
20% off
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£34
£42
Gini London
Navy Shirred Top Viscose Spot Midi Dress
£33.60
£42
20% off
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£29
£36
Gini London
Burgundy Zebra Cowl Neck Midi Dress
£28.80
£36
20% off
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£68
£85
Gini London
Burgundy Metallic Jacquard Flutter Sleeves Floral Maxi Dress
£68
£85
20% off
We'll tell you when this drops in price.
£18
£69
Exclusive
Live Unlimited London
Black Jersey Sparkle Wrap Dress
£18
£69
74% off
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£81
£159
Exclusive
Live Unlimited London
Red Floral Ruffle Sleeve Maxi Dress
£81
£159
49% off
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£27
£89
Exclusive
Live Unlimited London
Blue Floral V Neck T-Shirt Dress
£27
£89
70% off
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£48
£60
Gini London
Brown Animal Print Lace Trim Tiered Midi Dress
£48
£60
20% off
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£64
£80
Gini London
Animal Jacquard Halter Neck Maxi Dress
£64
£80
20% off
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£48
£60
Gini London
Black Floral Jacquard Puff Sleeves Mini Dress
£48
£60
20% off
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£36
£85
Exclusive
Live Unlimited London
Chocolate Linen Blend Button Front Midaxi Shirt Dress
£36
£85
58% off
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£48
£60
Gini London
Black Sequin V Neck Belted Mini Dress
£48
£60
20% off
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£37
£46
Gini London
Red Stripe Wrap Belted Viscose Midi Dress
£36.80
£46
20% off
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£37
£46
Gini London
Chocolate Zebra Print Wrap Midi Dress
£36.80
£46
20% off
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£38
£48
Gini London
Red Paisley Print Elasticated Waist Midi Dress
£38.40
£48
20% off
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£34
£42
Gini London
Beige Crochet Knit Bodycon Midi Dress
£33.60
£42
20% off
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£38
£48
Gini London
Burgundy Zebra Print Batwing Sleeve Shirt Dress
£38.40
£48
20% off
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£50
£55
Gini London
Gunmetal Sequin Lace Trim Tulip Wrap Mini Dress
£49.50
£55
10% off
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£50
£62
Gini London
Blue Button Through Skater Maxi Dress
£49.60
£62
20% off
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£42
£52
Gini London
Red V Neck Batwing Blouson Sleeves Satin Midaxi Dress
£41.60
£52
20% off
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£41
£48
Gini London
Brown Animal Mesh Ruched Front Midaxi Dress
£40.80
£48
15% off
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£43
£54
Gini London
Brown Animal Lace Trim Satin Bias Midi Dress
£43.20
£54
20% off
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£60
£75
Gini London
Stone Angel Sleeves Foil Pattern Maxi Dress
£60
£75
20% off
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£41
£48
Gini London
Green Lime Spot V Neck Midi Dress
£40.80
£48
15% off
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£27
£89
Exclusive
Live Unlimited London
Blue Frill Sleeve Linen Blend Midi Dress
£27
£89
70% off
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£64
£80
Gini London
Black Animal Velvet Contrast Top Occasion Midi Dress
£64
£80
20% off
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£38
£48
Gini London
Green Watercolour Floral Maxi Dress
£38.40
£48
20% off
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£23
£65
Exclusive
Live Unlimited London
Pink Ditsy Short Sleeve Midi Dress
£22.50
£65
65% off
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£60
£75
Gini London
Teal Jersey Lace V Neck Ruffle Maxi Dress
£60
£75
20% off
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£48
£60
Gini London
Black Sequin Belted Midi Wrap Dress
£48
£60
20% off
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£55
£65
Gini London
Off White Animal Print Sparkle Wrap Front Midi Dress
£55.25
£65
15% off
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£42
£52
Gini London
Pink Summer Stripe Shirred Waist Maxi Dress
£41.60
£52
20% off
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£64
£80
Gini London
Navy Floral Clipped Tiered Ruffle Midi Dress
£64
£80
20% off
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£64
£80
Gini London
Chocolate Viscose Clipped Balloon Sleeve Maxi Dress
£64
£80
20% off
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£44
£55
Gini London
White Ruffle Short Sleeve Viscose Maxi Dress
£44
£55
20% off
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£44
£55
Gini London
Khaki Animal Print Shirred High Neck Maxi Dress
£44
£55
20% off
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£44
£55
Gini London
Red Satin Jacquard Midi Dress
£44
£55
20% off
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£64
£80
Gini London
Black Viscose Clipped Balloon Sleeve Maxi Dress
£64
£80
20% off
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£36
£45
Gini London
Grey High Neck Stud Hot Fix Stretchy Mini Dress
£36
£45
20% off
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£38
£48
Gini London
Green Floral Elastic Waist Maxi Dress
£38.40
£48
20% off
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£41
£48
Gini London
Brown Satin Floral Lace Midi Dress
£40.80
£48
15% off
We'll tell you when this drops in price.
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