Privacy policy

Last updated: 25 May 2018

This Privacy Policy describes how Love the Sales Ltd (“we,” “us,” “our,” “Company”) collect, use, share, and protect information in connection with the Company websites, mobile websites and any related services that refer or link to this Privacy Policy (“Services”).

Your trust is important to us, so keeping your personal data safe and secure remains our top priority.  

This policy does not apply to the practices of companies that Love the Sales does not own or control, or to individuals that Love the Sales does not employ or manage.

When we say ‘personal data’ we mean identifiable information about you, like your name, email address, support queries and so on. If you can’t be identified (for example, when personal data has been aggregated and anonymised) then this policy doesn’t apply. Check out our terms of use for more information on how we treat your other data. 

We may need to update this policy from time to time. Where a change is significant, we’ll make sure we let you know – usually by sending you an email.

You can read the whole policy below, or if you haven’t got much time, you can jump to the section you need using the navigation links below.

Who are ‘we’?

When we refer to ‘we’ (or ‘our’ or ‘us’ or “Company”), that means Love the Sales Limited. Our headquarters are in London, United Kingdom but we operate globally. 

We provide an easy-to-use online platform for shoppers to find the best offers and deals from retailers around the world. If you want to find out more about what we do, please see our About us page.

For European Union data protection purposes, any personal data provided to or gathered by the Services is controlled by Love the Sales LTD (a company incorporated in England and Wales, with company number 08642577 and with a registered office at 1 Phipp St, London, EC2A 4PS) ("Love the Sales").

How we collect your data

How we collect your data

When you visit our websites or use our services, we collect personal data. The ways we collect it can be broadly categorised into the following:

i. Information you provide to us directly

We collect, process, and use your information when you:

If you don’t want to provide us with personal data, you don’t have to, but it might mean you can’t use some parts of our websites or services.

ii. Information we collect automatically

We collect some information about you automatically when you visit our websites or use our services, like your IP address and device type. We also collect information when you navigate through our websites and services, including what pages you looked at and what links you clicked on. This information is useful for us as it helps us get a better understanding of how you’re using our websites and services so that we can continue to provide the best experience possible (e.g., by personalising the content you see).

Some of this information is collected using cookies and similar tracking technologies. If you want to find out more about the types of cookies we use, why, and how you can control them, take a look at our cookie policy.

iii. Information we get from third parties: 

The majority of information we collect, we collect directly from you. Sometimes we might collect personal data about you from other sources, such as publicly available materials or trusted third parties like our marketing and research partners. We use this information to better inform, personalise and improve our services, and to validate the personal data you provide.
Where we collect personal data, we’ll only process it:

If we don’t collect your personal data, we may be unable to provide you with all our services, and some functions and features on our websites may not be available to you.   

“Personal data” means information that can be used to identify you (whether alone or in combination). The personal data you may provide to us includes:

We may also collect personal data and other information based on your use of the Services:

​​How we use your data

How we use your data

First and foremost, we use your personal data to operate our websites and provide you with any services you’ve requested, and to manage our relationship with you. We also use your personal data for other purposes, which may include the following:

To communicate with you: This may include:

To support you: This may include assisting with the resolution of technical support issues or other issues relating to the websites or services, whether by email or otherwise.

To enhance our websites and services and develop new ones: For example, by tracking and monitoring your use of websites and services so we can keep improving, or by carrying out technical analysis of our websites and services so that we can optimise your user experience and provide you with a more efficient service 

To protect: So that we can detect and prevent any fraudulent or malicious activity, and make sure that everyone is using our websites and services fairly and in accordance with our terms of use.

To market to you: In addition to sending you marketing communications, we may also use your personal data to display targeted advertising to you online – through our own websites and services or through third party websites and their platforms. To match your profile and interest, we may create a profile of your preferences and provide advertisements, content or features. You can manage these communications in accordance with Section 7 (Your rights and choices) below.
To analyse, aggregate and report: We may use the personal data we collect about you and other users of our websites and services (whether obtained directly or from third parties) to produce aggregated and anonymised analytics and reports, which we may share publicly or with third parties.

To Administer Contests, Sweepstakes, and Promotions: From time to time, we may invite you to enter various contests, sweepstakes, surveys or promotions. If you choose to participate in a contest or promotion, your personal data may be used to administer the contest, such as to determine your eligibility for the contest or to award a prize.

How we share your information

How we share your information

There will be times when we need to share your personal data with third parties. We do not sell your personal data and only share it with third parties to operate our Services. We will only disclose your personal data to:



Security is a priority for us when it comes to your personal data. We’re committed to protecting your personal data and have appropriate technical and organisational measures in place to make sure that happens. 
We take reasonable measures to protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction. We use a secure, encrypted connection (using a TLS protocol) on all pages of the website.

All information you provide to us is hosted and stored securely on Microsoft Azure cloud-based services (for further information on the measures taken by Microsoft to protect the security of their servers and your personal data, please see: 



The length of time we keep your personal data depends on what it is and whether we have an ongoing business need to retain it (for example, to provide you with a service you’ve requested or to comply with applicable legal, tax or accounting requirements).

We’ll retain your personal data for as long as we have a relationship with you and for a period of time afterwards where we have an ongoing business need to retain it, in accordance with our data retention policies and practices. Following that period, we’ll make sure it’s deleted or anonymised.

Your rights and choices

Your rights and choices

It’s your personal data and you have certain rights and choices relating to it. When it comes to marketing communications, you can ask us not to send you these at any time – just follow the unsubscribe instructions contained in the marketing communication, or manage your preferences by logging into your account settings, or send your request to

While using our services, you may in some cases have the option to decline providing us information. However, your choice to not provide information may impact your use of certain features or services.

You also have rights to:

You can exercise these rights at any time by sending an email to

If you’re not happy with how we are processing your personal data, please let us know by sending an email to We will review and investigate your complaint, and try to get back to you within a reasonable time frame. You can also complain to your local data protection authority. They will be able to advise you how to submit a complaint.


What about cookies?

Please see our Cookie Policy for information as to how we use cookies in relation to our Services. This includes our own cookies and those of third parties.


Retailers on Love the Sales

Love the Sales works with a variety of retailers (“Love the Sales Partners”) in order to offer you the widest possible choice of products through the services. We promote the items offered by the Love the Sales Partners through the Services. When you choose to buy an item, you will be taken directly to their online store. 

Please note that: 

Our Privacy Policy does not apply to these Third-Party Websites and we make no representations regarding the policies or business practices of any such Third-Party Websites.

Contact us

How to contact us

We’re always keen to hear from you. If you’re curious about what personal data we hold about you or you have a question or feedback for us on this policy, our websites or services, please get in touch.

As a technology company, we prefer to communicate with you by email – this ensures that you’re put in contact with the right person, in the right location, and in accordance with any regulatory time frames.

Our email is

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