Armani's approach to men's essentials has always favoured quiet refinement over overt branding. The label's briefs reflect this philosophy through streamlined silhouettes in cotton blends and modal jersey, designed with the same attention to proportion found across its tailoring. Subtle logo detailing and tonal palettes speak to a minimalist sensibility that has defined the house since the 1980s. At Love the Sales, these foundational pieces are offered at accessible price points, making Armani's understated luxury available to a broader audience without compromising the craftsmanship that has long anchored the brand's reputation.
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