Obey's menswear channels the spirit of street culture through graphic-led designs and utilitarian silhouettes rooted in skateboarding and counterculture. Founded by artist Shepard Fairey, the label translates bold visual language into wearable statements oversized hoodies, workwear-inspired jackets, and relaxed denim that balance rebellion with everyday ease. Heavyweight cotton jerseys and durable canvas speak to the brand's commitment to longevity, while seasonal graphics and archive motifs keep the aesthetic fresh. At Love the Sales, Obey's distinctive approach to streetwear becomes more accessible, offering a curated selection that reflects the brand's ethos without compromise.
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