Principles sale

90 items

Up to 65% off Principles at Love the Sales, with an average discount of 48%. Shop now for average savings of £30, compared to the usual cost of full-priced Principles with an average RRP of £60. Principles brings a refined approach to accessible style, rooted in clean lines and thoughtful design. The brand's collections balance contemporary silhouettes with enduring wardrobe essentials tailored blazers, fluid trousses, and knits that move between seasons with ease. Fabrics lean towards natural fibres and structured weaves, offering substance without excess. Within the accessible luxury landscape, Principles occupies a space where quality meets restraint, appealing to those who value understated elegance over trend-led volume. At Love the Sales, the brand's considered aesthetic becomes even more attainable, offering a gateway to elevated everyday dressing at prices that reflect smart curation rather than compromise.

Average Discount: 48%

Average Saving: £30

Average Price (RRP): £60

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