Principles approaches outerwear with a focus on refined simplicity and enduring silhouettes. The brand's coats balance classic tailoring with contemporary proportions think streamlined wool blends, structured trench shapes, and versatile neutrals that anchor a considered wardrobe. Fabrications lean towards natural fibres and textured weaves, offering substance without excess. Within the accessible luxury landscape, Principles occupies a space where thoughtful design meets attainable pricing, making elevated everyday dressing more within reach. This selection reflects that ethos: coats designed to last beyond a single season, now offered at reduced prices that align with Love the Sales' commitment to intelligent value.
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